I'm Matthew Cook, President and CCO at The Variable. I went to school to be an artist, cut my teeth as a designer, then discovered advertising existed — and now I do a bit of everything. That's just the way I like it.

I joined The Variable when it was a 10-person shop, and over the past 13 years have helped grow it into a six-time Ad Age Small Agency of the Year winner, a Fast Company 100 Best Workplaces for Innovators recipient, and a Forbes Best Startup Employer. I currently live in North Carolina with my wife and three daughters.

Current and former brand experience includes:

NAPA, Liquid Death, Whataburger, Tesla, Nestle, Electrolux, Frigidaire, P&G, Samsung, Coca-Cola, Char-Broil, Oklahoma Joe's, BASF, SpinMaster, Scotts, Zebco and Lowes Foods.